SMO allows users to do things like bookmarking any website through tagging websites such as deli.cio.us. Allowing people to save / tag the online resource in a public space allowing them the opportunity to see who else is reading and tagging the particular online resource. This process of tagging in some ways is much like the interactive process confronted when visiting the SMO home page wiki at newpr.com.
The goal of SMO is to leverage new visitors and create them into ‘loyal site community members’. Through all of these practices we are trying to increase our search engine optimization therefore we must remain ‘linkable’. Through the applications of these practices people will be able to find us in more ways than one. No longer is it only about rank such as social engine optimization but it is also about presence, are we locatable in numerous spaces and if not, then why? This is further addressed on Michael Tangeman recent blog post which states that since SEO’s we have moved into SMO’s. Because of this and so much more, I think that the practice of SMO is something that all communicators should at the very least familiarize themselves with, in order to keep themselves involved in the happenings of online corporate community.
